I've been working on a book for the next version of iPhoto for a while now. I have some friends who have been working on a book for the next version of iWork since last August, too. Matter of fact, my iPhoto book has a publishing date of March 31, 2013. These books are being written for Pearson, the largest publisher in the world. I also have a book in the works about iOS 7 with another publisher. That is scheduled to be published on October 7, 2013.
I know, it's going to be an exciting year for Apple software releases, right? Maybe a lot of you hope I'll leak what the big new features of the next version of iPhoto will include or how my friends are enjoying playing around with the beta of the soon-to-be new version of iWork '13 and iOS 7? I could probably sell those secrets for thousands of dollars (or maybe millions if I can get Samsung interested!) The only problem is that I, nor my friends, nor my publishers have any proof that these products are actually real. We've never seen a beta. We've never been told by Apple that these are going to be released.
I'm writing this article because time and time again I see it reported that some tech site has found evidence of a book about an unreleased Apple hardware or software product has been prematurely listed on Amazon. The tech site takes this as proof and pretty soon other tech sites are reporting on this "evidence." The book has a release date and ISBN after all. It must be real.
No. I can tell you with absolutely certainty that these prematurely leaked books are never signs of any upcoming Apple products.
"But then how can you be writing a book on the next version of iPhoto," you might ask?
The answer is, while I am writing a book on the next version of iPhoto (right now the the publisher and I are calling it iPhoto X), I'm actually writing